Ecotourism and Top 5 Adventure-Friendly Shoe Brands (Infographic)

Are you looking for an outing? Do you have a proper pair of shoes? If you like trekking, strolling in the woods or just running on the beach you need adventure-friendly shoes that will never let you down!

Share This Infographic On Your Site

Ecotourism and Top 5 Adventure-Friendly Shoe Brands

In an effort to break the boredom of the daily routine, for example, working in an office, shop, garden, etc., it is advisable to engage in any outdoor activity. These are leisure pursuits engaged in the outdoors, often in natural or semi-natural settings out of town. Outdoor activities are part of healthy development of human beings. It entails engaging in hazardous and exciting activity, usually the exploration of an unknown environment or otherwise called ecotourism. The International Ecotourism Society defines it as “responsible travel to natural areas, which conserves the environment and promotes the welfare of the locals. It includes:

  • Travel to natural and cultural areas;
  • Travel that supports conservation and bio-diversity;
  • Travel that improves or enhances the lives of local people;
  • Travel that includes some form of education for visitors and supports education;
  • Programs for local people.

Key Latest Findings Of The American Ecotourism

  • Approximately 50 percent of Americans aged at least six participated in outdoor recreation in 2012. That equates to 141.9 million Americans.
  • According to a recent study by the Outdoor Industry Association, every year Americans spend $120 billion on products for their outdoor recreational activities. This expenditure includes purchasing of trekking equipment.
  • The number of total outdoor outings increased attaining in 2012 an all-time high. Americans used 12.4 billion for outdoor excursions in 2012, up from 11.5 billion excursions in 2011.
  • Running (both jogging and trail running) is the most popular activities among Americans when observed  by a number of participants and total annual outings
  • 40 percent of outdoor participants are from households with incomes of $75,000 or more.
  • Averagely, Americans spend half an hour per day doing sport, exercise and on recreation. A survey carried out by the International Food Information Council Foundation indicated that 55 percent of the respondents considered themselves averagely active when asked about the personal level of physical activity. 65 percent of them believed their physical activity had a positive impact on their health.

Here is an age composition about Americans who engage in outdoor activities

  • 13% of them are between 6 to 12 years.
  • 9% between 13 to 17 years.
  • 33% between 25 to 44 years.
  • 33% are over 45.

One of the most crucial items used in any outdoor activity is the shoes. Whether you like to climb mountains or trek through the woods on the hunt, you need the right footwear to give you support and keep your feet protected. You don’t want your epic trek up Everest to be thwarted by a tumble caused by weak ankle support, and you don’t want to have to end your day-long hike along the Rockies because you have blisters on your feet thanks to thin soles.

Fortunately, we have all the footwear you need no matter what your adventure of choice. Here are the top five brands for your adventure-loving lifestyle:


Ecco shoes are the perfect choice for casual or formal wear. Their simple, clean lines create classic style that goes with any outfit and any activity.

The more rugged footwear in the Ecco line will make you look just as stylish as you are comfortable. Choose from styles like boots, sports sandals, rain boots, walking shoes, thongs and clogs.


Rockport has a reputation for making beautiful, professional shoes and quality, rugged outdoor shoes. Tall boots can protect you from the rain, and sturdy cleats can give you traction for mountain climbing and hiking.

You don’t have to be scaling a cliff to enjoy the benefits that Rockport has to offer. Rockport is known for making exceptional walking shoes. No matter how long your daily walk, you’ll feel like you’re walking on air.


Merrell takes its commitment to outdoor footwear seriously. Each shoe in the line is created with its specific function in mind. Therefore, if you buy a Merrell running shoe, you can feel confident that every aspect of the shoe’s design was specifically chosen to support the needs of a runner. For example, running shoes include Vibram technology for durability and slip resistance.

Other shoes in the Merrell line are created for hiking, water sports, and winter activities such as skiing and snowboarding. With each, you can be sure you have all the features you need, such as waterproofing, support and warmth. You can even find vegan shoes.


Clarks produces a diverse line of shoes, ranging from stylish stilettos to comfortable sneakers. Clarks is distinguished for the comfort of its shoes. Its handcrafted shoes offer support and comfort no matter what the activity, if you are walking, running, or hiking.

Clarks shoes are also waterproof for activity in any weather or terrain, and they are breathable so your shoes don’t become too hot or sweaty.

New Balance

New Balance is known for its athletic shoes. Whether you are playing basketball or running a marathon, New Balance has a strong, comfortable pair of shoes for you. New Balance specializes in creating shoes for serious athletes. The shoes are made of the highest quality and with technology that provides the best comfort.

Conventional shoes fit across your feet at the toes, restricting the way your toes spread as you walk. Adventure-friendly shoes make any walk comfortable, gives men and women power and strength to move further and discover new horizons.

Top 5 Reasons to Choose Men’s Casual Shoes

Regardless of how high up your ranking in the white collar world of wheeling and dealing, there are always going to be times when you need to have some good casual shoes. Getting casual is part of the equation of any guy’s success…you know what they say about the time honored adage from 1659 sharing that “all work and no play makes Jack a dull boy.” Whether to slip on some easy footwear for a quick trip up to the store, a leisurely lunch with the wife or girlfriend or getting a cup of something at Starbucks, a good pair of casual shoes is a staple of the complete male wardrobe. Here are the top 5 reasons to choose men’s casual shoes.

1. You Always Need at Least One Pair of Casual Shoes–but Probably More: There are always going to be those members of high society whose trademark is to show up at the most high faulting society functions all smoothly clad in black tie apparel and casual shoes with no socks, but we won’t go there just now. Assuming your penchant for the appropriate is intact, you will choose casual shoes for the casual occasions in life, whatever they may be. Likewise, a good casual shoe is not to be confused with an athletic shoe. The two are actually polar opposites. Casual shoes are to be worn when you will be partaking of the casual life, and not in any sort of position that would require any great volume of exertion whatsoever. There is nothing casual about participating in any worthwhile sport.

2. It’s Actually Good to Look GQ Even on Your Days Off and When You’re Doing Nothing: In fact, it’s often when you are your least presentable that someone will drop by or you will run into an old friend or business associate. With some great men’s casual shoes on your feet, you’ll be ready for anything, and you’ll look like you are.

3. Because You Want to Treat Your Feet Well. Of all the clothing you depend upon, it’s always your shoes that take the most significant beating. This is why it’s critical to look for your casual shoes from among well-proven brands like Clarks, Dansko, Rockport and Birkenstock. Otherwise, you could be merely throwing away your money. Good quality men’s casual shoes will continue to look great, for significantly longer periods (years) than inferior quality copies. You depend on your feet, so treat them well. Quality shoes are comfortable shoes.

4. Because Casual Attire Just Does Not Pair Well With Dress Shoes. Your entire wardrobe may not include a single pair of jeans; however just by stashing your suit jacket and tie at the end of the day, your whole look changes, and casual shoes are what you need to wear, to convey that you know what you’re doing.

5. Because Believe it or Not, People Judge You by Your Shoes. That’s right: It’s really funny, but someone can have on the most ratty looking pants and tee, but if they are wearing top quality casual shoes, they can appear to be on top of things and successful. So, by choosing quality men’s casual shoes, you might be able to save big on the other items comprising your “casual collection” of clothing. Shoes make the man, and casual shoes make the man relax and enjoy a little R&R time.

Walking a Mile in Your Shoes: How to Properly Measure Your Feet (Infographic)

Average shoe size has changed drastically over the years. Dive into this infographic to learn how to measure your feet properly to keep your feet healthy!

Walking on a cloud measuring feet

Share This Infographic On Your Site

How Feet Have Changed

Shoe sizes have changed drastically over the years.
For example, in the United States, women’s average shoe sizes have gone up in the last century.

  • Early 1900s – 3.5 to 4
  • 1940s – 5.5
  • 1960s – 6.5
  • 1970s – 7.5
  • Today – 8.5 to 9

The average shoe size for Canadian women is 6.5.

The average shoe size for Canadian men is 10.

Factors contributing to the population’s changing shoe sizes:

  • Easier access to better nutrition
  • Taller children
  • Rising obesity rates

How Your Feet Change

Societal changes aside, your feet grow as you age, even beyond puberty.

Some people over the age of 40 can expect to gain half a shoe size every decade.

Tendons, ligaments, muscles, and tissue naturally lose elasticity and buoyancy as you age, but your feet are unique as they take your body’s entire weight.

  • Gravity causes your feet to swell.
  • The front of your foot widens.
  • Your arch flattens, causing your foot to grow longer.

Unfortunately, some people are unaware of the changes in their feet, but shoving your feet in cramped shoes can only lead to problems, including:

  • Bunions
  • Hammertoes
  • Corns
  • Ingrown toenails
  • Athlete’s foot
  • Blisters
  • General pain and discomfort

Fitting shoes are healthy shoes.

Properly Measuring Your Feet

What you’ll need:

  • Tape
  • A piece of paper
  • A pencil or marker
  • A ruler or tape measure
  1. Tape the paper to the floor. You’ll be tracing your foot to measure, so make sure the paper is on a hard, flat surface (i.e., not carpet).
  2. Sit down with your foot planted firmly on the piece of paper on the floor. Bend your leg slightly forward so that your shin is just in front of your ankle. Don’t wear your shoes, but do wear socks.
  3. Trace the outline of your foot, holding your pen or pencil upright, not at an angle. Keep the writing utensil snug against your foot. If you’re having trouble with this step, get help from a friend.
  4. Draw straight lines touching the outermost points at the sides, bottom, and top of your foot tracing. These lines mark the width and length of your foot.
  5. Measure the distance from the top line to the bottom line. Use the closest 16th mark. Write this number down. It measures your foot’s length and is the primary factor in determining your shoe size.
  6. Measure the distance between the two lines at the sides of your feet. This determines the width of your feet.
  7. Subtract about □(3/16) ths of an inch from the length and width to accommodate the small space between the outline and your actual foot.
  8. Repeat with your other foot.
  9. Use the sizing charts below to determine your proper foot size. Note: use the measurements from the larger foot.

What’s Up With Width

Shoe widths are available in sizes A, B, C, D, and E with A being the narrowest and E being the widest.

  • Narrow
    • Women: A
    • Men: C
    • Accommodate thin feet or feet with narrow heels and high arches
    • For narrow widths, the more letters, the slimmer the shoe. For example, a AAA is narrower than a AA.
  • Average/medium
    • Women: B
    • Men: D
    • Make up most of a manufacturer’s inventory
    • If the shoe does not indicate a width, it is most likely average/medium.
  • Wide
    • Women: C/D
    • Men: E
    • Ideal for wide feet, flat arches, and wearers with bunions or hammertoes
    • For wide widths, the more letters, the wider the shoe. For example, a EEE is wider than a EE.
  • Extra wide
      • Women: E
      • Men: EE
      • Accommodate those with wide feet or feet that are swollen from certain conditions, including edema or diabetes
      • Tend to have more depth to accommodate insoles


If a shoe feels tight or loose along the sides of your feet, ask for a shoe of different width within the same size.

Don’t go down a shoe size to accommodate narrow feet, or go up a shoe size to accommodate wide feet.

For sneakers and most athletic shoes, if the brand doesn’t have different widths, remember that you don’t have to wear a shoe of your gender.

  • Men: Try women’s shoes if you have narrow feet.
  • Women: Try men’s shoes if you have wider or larger feet.


Brought to you by Walking on a Cloud |

If the Shoe Fits: Fun Footwear Facts You Didn’t Know (Infographic)

Enrich your mind and sole by reading these interesting shoe facts!

1411_infographic-shoe facts_v2

Share This Infographic On Your Site

Footwear Finances

  • Footwear industry annual revenue: $48 billion
  • How much U.S. consumers spend on shoes: $20 billion

How Shoes Share the Market

  1. Men’s athletic: 20%
  2. Women’s athletic: 10%
  3. Men’s casual: 9%
  4. Women’s casual: 17%
  5. Men’s dress: 6%
  6. Women’s dress: 13%
  7. Other styles: 25%

Interest Facts

  • On average, women buy 469 pairs of shoes spend about $25,000 US dollars on shoes over their lifetime
  • The average woman wore a size 3.5-4 in the beginning of the 20th century. The average increased to 5.5 from the 40s to the 60s. In the 70s, the average size increased to 7.5. Today the average size is 8.5-9. That’s more than an entire size within the last 30 years.
  • Typically, women start wearing heels around the age of 12 and stop wearing them around 63.
  • The man with the world record’s largest feet are 1 foot and 3 inches or 38.1 cm long.
  • The most expensive pair of shoes were the Ruby Slippers worn by Judy Garland in the Wizard of Oz. They sold for $660,000 U.S. dollars on June 2, 2000.

A Walk Through Shoe History

  • There was no difference between a left and right shoe until the 19th century. All shoes were the same shape.
  • Until the 18th century, there was no difference between mens and womens shoes. The styles were the same.
  • Monarchs dictated the type of shoes that people were allowed to wear:
    • Louis XIV was only 5 feet 5 inches tall, so he made high-heeled shoes for men popular… and required men to wear them.
    • Henry VIII made a law that required shoes to be 6 inches wide because his feet were swollen from Gout and wanted everyone else’s shoes to look the same as his.
    • Sneakers were invented by Keds in 1917. They were called sneakers because of the new invention of rubber soles that were quiet when you walked. People could “sneak” around in them without others hearing them.
    • In the 17th century, the upper class would wear six-inch heels that would require them to have two servants on either side to hold them up.
    • The shoes that Neil Armstrong wore when he walked on the moon are still floating around on the moon. He had to sacrifice his shoes in order to offset the weight of bringing moon rocks back to Earth.<

    Brought to you by Walking on a Cloud |


    100 Shoes Facts

    Size 8 Is the New 7: Why Our Feet Are Getting Bigger

    Fall and Winter Shoe Guide

    The air is filled with the smells of pumpkin spice and hot cocoa. The cold seasons are upon us, which means you need to outfit yourself with the right footwear to stand up to chilly temperatures and precipitation.

    1410_graphic-walking on a cloud-fall and winter-compressed

    Share This Infographic On Your Site

    Rain Boots (galoshes, gumboots, Wellingtons)

    Named after the first Duke of Wellington, the classic rain boot is a more waterproof version of the Hessian boot common in the 19th century.

    Wear them: In rainy weather
    What to look for:

    • Leather lining for extended durability
    • Thick insoles equal added warmth and insulation

    Styling Tips

    For women: Wellingtons are versatile, working with leggings, skinny jeans, a skirt, or a dress.
    For men: Tuck your jeans into the boots or cuff them for a three-quarter trousers look. Top with anything from a clean shirt to a casual tee.

    Snow Boots

    Wear them: Hiking or exploring snowy streets
    What to look for:

    • Water-resistant synthetics or water-proofed leather
    • High warmth ratings that don’t sacrifice breathability
    • Treaded rubber soles

    Styling Tips

    For women: As snow boots can look bulky, make sure you wear fitted clothes. Avoid straight or boot cut jeans.
    For men: Keep it rugged and warm with jeans or chinos.

    Work Boots

    Wear them: When you’re working hard and need extra support and protection
    What to look for:

    • Plenty of insulation
    • Steel toes (for construction workers)
    • Reinforced soles to prevent slips on slick surfaces

    Styling Tips
    For women: Much like snow boots, avoid any ill-fitting clothes, which could make you look unbalanced.
    For men: Stick with jeans, wool trousers, or khaki cotton chinos.

    Ankle Boots (booties, shooties)

    Like your average boots but shorter.
    Wear them: When you need to dress up your winter look
    Styling Tips
    For women: Ankle boots come in all shapes and sizes, including flat, wedge, heel, cut-out, laced, and buckled. Wear leggings, pull on some neutral-colored socks, or cuff your lean jeans to show a little ankle.
    For men: Match ankle boots with jeans, dress pants, or a full suit.

    Athletic Shoes (sneakers, tennis shoes, tennies, trainers)

    Wear them: In the gym or out and about when you want to stay casual and comfortable.
    What to look for:

    • Proper support depending on the sport or activity
    • Colors and designs that stand out but are easy to match

    Styling Tips
    For women: From skirts and dresses to jeans and sweaters, the sky is the limit.
    For men: Match sneakers with essentially anything. Sneakers with suits are a contentious issue, but you can pull it off with a pair of basic, minimal sneakers.

    Maintenance and Care


    Salt stains

    • Remove salt stains with a mixture of white vinegar and water.
    • Dab the solution onto your boots with a clean cloth and wipe away with a dry towel.
    • Air dry before you buff with a soft cloth


    • Dip a soft cloth in water and then baking soda.
    • Gently rub the cloth onto the scuffed area.
    • Wipe away with a damp cloth and buff to dry.


    Stains and scuffmarks

    • Sand the stain using a fine-grain emery board.
    • Use a kneadable eraser to rub away stains.
    • Use a clean terry towel or toothbrush to raise the suede’s nap.

    General care

    • Don’t leave your shoes in the sun.
    • Avoid harsh chemicals.
    • Use shoe trees to maintain the shape and soak up any excess moisture.



    • Dip a damp cloth in scouring powder.
    • Rub the scuffed area.
    • Wipe with a clean cloth and buff dry.

    General care

    • Keep your rubber shoes clean with warm water and liquid dishwashing soap.
    • Remove any caked-on dirt with a toothbrush.
    • Store your rubber shoes in a clean, dry area.

    Brought to you by Walking on a Cloud |


    Sole Mates: Finding Your Perfect Workout Shoe

    Whether your idea of a workout is walking, running, going to the gym, or playing a sport, choosing the right pair of workout shoes is crucial to your workout experience. A shoe that comfortably fits your foot can reduce the risk of injury and improve performance, and can help you kick off your next workout on the right foot!

    1407_graphic-walking on a cloud-choosing the right workout shoe-compressed

    Share This Infographic On Your Site

    What’s Your Foot Type?
    TIP: With a wet foot, step on a sheet of paper and examine your footprint.
    Low arches (Pronator)
    • You need: Motion control & high stability
    High arches (Supinator)
    • You need: Cushioning & flexibility
    Normal arches
    • You need: Stability

    What’s Your Workout?
    • You need: Ample cushioning for maximum overall shock absorption
    • You need: Lightweight shoe for extra shock absorption
    • You need: Stability & flexibility for movement and less shock absorption
    • You need: Flexibility for agility and support
    Stay Fit With a Good Fit
    • Timing: Try on shoes in the afternoon or evening for best fit
    • Comfort is key: Don’t wait to break your shoes in
    • Wiggle room: Leave about a thumb’s width of room between your big toe and tip of the shoe
    Did you know?
    • 85% of Americans are wearing running shoes that don’t fit
    • Average time spent on choosing a running shoe is 10-15 seconds
    Buyer’s Tips:
    • Average running shoe lasts between 350 to 500 miles
    • Replace your shoes after 80-100 workout hours
    The Right Shoe Will Help You Prevent These Common Injuries [Illustrate this section with a pie chart with the title in the middle]
    • Runner’s Knee 40%
    • Achilles Tendinitis 11%
    • Hamstring Issues 7%
    • Plantar Fasciitis 15%
    • Shin Splints 15%
    • ITBS 12%
    • Stress Fracture 5%

    Find your next workout shoe at Walking on a Cloud |

    Amazing Sales on Select Styles from Naot!

    Naot Makes Great Looking Comfort Shoes For Women

    Naot footwear is scientifically designed to distribute body weight for the ultimate in walking pleasure. The high-tech, multi-layered insoles provide superb balance and support by allowing Naot shoes to take on the shape of the foot. The cushioned arch supports, and latex padding for shock absorption supply the softest sensations ever experienced in active footwear.The leading comfort footwear retailer Naot has reduced prices for hundreds of fashionable styles featuring unique comfort technologies to make all-day walking look and feel great. Walking On A Cloud is offering all its valuable customers Free Shipping on all Naot orders over $50.  

    Naot Sophia Orchid Style # 4441-PA6

     A woman’s feet will stay cool and dry in this shoe and the caoutchouc rubber outsole has

    an Active Suspension System inserted in the heel for longer lasting spring in your step. Naot’s anatomic cork & latex footbed is wrapped in a pampering suede, and molds to the shape of the foot with wear. EVA outsole is durable and shock absorbent. 1.5 inch heel. Soft leather uppers with contrast stitching. Cris-cross leather straps, with a hook and loop closure. Walking On A Cloud is giving all its customers a reduced price for Naot Sophia Orchid for this summer. The regular Price is $155.00 and the Sale price is $139.99
    Naot Sitar Poppy Style # 35090-047
    Naot’s removable, anatomic cork & latex footbed is wrapped in pampering suede and

    molds to the shape of the foot with wear. PU outsole is durable and shock absorbent. 1.5 inch heel height.Comfortable slide from Naot. Comfortable leather uppers, with stylish contrast stitching. Two hook & loop straps with rhinestone accent buttons.Walking On A Cloud is giving all its customers a reduced price for Naot Sitar Poppy  for this summer. The regular Price is $170.00 and the Sale price is $129.99

    Naot-Emma-Metal Style # 4437-W86
    The  Naot Emma Metal will have you walking in comfort and confidence. For tireless

    comfort and support while walking. Naot’s anatomic cork & latex footbed for increased support and all day wear. The Elegant EVA outsole is durable and shock absorbent. 1.5 inch heel.The supple leather upper of this women’s open-heel. Comfortable slide from Naot. Leather uppers with rhinestone & rivet accents. Instep strap features an elastic gore for a secure and adjustable fit. Walking On A Cloud is giving all its customers a reduced price for Naot Emma Metal for this summer. The regular Price is $155.00  and the Sale price is $139.00

    Naot Cabaret Black Met

    Adjustable leather straps for a easy and secure fit. Naot’s removable, anatomic cork & latex footbed molds to the shape of the foot with wear. PU outsole is durable and shock absorbent. 1 1/2 inch heel. Comfortable leather uppers with contrast stiching. Walking On A Cloud is giving all its customers a reduced price for Naot Cabaret Black Met for this summer. The regular Price is $170.00 and the Sale price is $149.99

    Great Sales on Select Styles from Rieker!

    Rieker Makes Great Looking Comfort Shoes For Women

    Rieker shoes and sandals are European style shoes focused on comfort. Rieker shoes and sandals are designed to keep your feet happy all day long. A comfortable footbed and lots of room for your toes, Rieker shoes are known as the anti-stress shoes. Don’t you need to be anti-stress? The leading comfort footwear retailer Rieker has reduced prices for hundreds of fashionable styles featuring unique comfort technologies to make all-day walking look and feel great. Walking On A Cloud is offering all its valuable customers Free Shipping on all Rieker orders over $50.   

    Rieker Doris Biege Style # D1639-15

    Rieker Doris Biege shoes are especially flexible (no pinching) to give your foot freedom to move throughout the day whatever your tasks are. Flexible hand stitching within each shoe ensures the best fit at all times. A woman’s feet will stay cool and dry in this shoe and the caoutchouc rubber outsole has an Active Suspension System inserted in the heel for longer lasting spring in your step. It comes in red and taupe.Walking On A Cloud is giving all its customers a reduced price for Rieker Doris Biege for this summer. The regular Price is $99.99 and the Sale price is $120.00

    Rieker Daisy Biege Biege style #46362-64

    The footbed is textile covered and can be easily removed for extra support and comfort. This elegant slingback flat shoe would lend itself brilliantly to any summer outfit. Its intricate design is complimented by the super soft inner. The colorful elastic sides not only make this shoe extremely comfortable but extremely stylish.Walking On A Cloud is giving all its customers a reduced price for Rieker Daisy Biege  for this summer. The regular Price is $175.00 and the Sale price is $119.99

    Rieker Sina Black Style # 46778-00

    The modest wooden heel and polyurethane sole of the Rieker Sina Black will have you

    walking in comfort and confidence. For tireless comfort and support while walking.The supple leather upper of this women’s open-heel. Elastic goring with the heel strap provide easy on and off. Padded, leather-covered footbed for increased comfort and support. PU outsole is durable and shock absorbent. 2 inch wooden heel. Walking On A Cloud is giving all its customers a reduced price for Rieker Sina Black for this summer. The regular Price is $109.99 and the Sale price is $125.00

    Rieker Adelheid Gold Style # 65473-90

    Special construction methods and components result in Rieker Adelheid Gold of MINIMAL WEIGHT whilst achieving the maximum in FLEXIBILITY and allowing for noticeably more FOOT FREEDOM. Adelheid Gold (style #65473-90) is available from us in popular colors and sizes at great prices.Walking On A Cloud is giving all its customers a reduced price for Rieker Adelheid Gold for this summer. The regular Price is $115.00 and the Sale price is $89.99