Your dream pair of shoes is only a store away, but is that changing? With the influx of online shopping, the shoe industry has been turned on its head. Shoe stores used to be packed, and although they still see business, the online shoe stores have been starting to get a few strides ahead. Today, there are dozens of Canadian shoe retailers that cater to Canadian online shoppers. While the number of online shoe retailers has increased ten-fold, with many now offering to ship to Canada. There are plenty of options, and no matter if you are looking to buy shoes online or in store, the choice is all yours. In this article, we are going to take a bit of a deep dive into the pros and cons of shoe shopping online.
Naturally, this is a bit of a big question to answer, so we are going to walk through a few sections to dissect and discover some of these pros and cons. First, we will look at some of the psyches around why people buy online. Then we will look at some of the pros of online shoe shopping, and follow up with some of the cons of buying online shoes. Finally, we will touch on some of the Canadian stores that have embraced both foot traffic and online traffic to create hybrid stores that work.
Why people buy online
The move to the online realm has been quick, and for those who have embraced e-commerce, the results have been amazing. The human psyche is one that loves to gain information and part of the reason why online shopping is popular is due to information overload by the consumer. There are many reasons people buy products online, and here are a few of them.
We all love to compare prices and selection but online shopping has allowed online retailers to truly dominate the market. An online store allows consumers to compare prices in milliseconds, and with access to a warehouse full of inventory, it should be no surprise why so many have gone online for all their shopping needs.
As well, people always enjoy a great deal, and online retailers are often the most competitive in the market. This is often being one of the top reasons for shopping online, and especially when you consider that cyber only deals are on the rise. This goes for electronics, shoes and even food, as no matter where you look, you can always find a great deal online!
Many people wonder is it safe shop online? The answer is yes, and the reason is many leading retailers, in fact, have sophisticated security protocols for their online shoppers as a safe shopping environment will ensure shoppers will spend. According to many security experts, online shopping is just as safe as in person shopping, and that is something we can all appreciate.
Pros of online shoe shopping
Shoe shopping is always a bit of a struggle when dealing with traditional shopping, but when you add up the walking and trying on the shoes, it turns into an effort that takes an entire day. When you are considering heading out to the mall, the question is why have you not considered online shoe shopping? Well, it is time to look at the pros of buying shoes online and we have brought together six of the top pros for online shoe shopping!
Look, humans can be a bit of a lazy species and when it comes to convenience, there is nothing better than online shoe shopping. When you are needing a new pair of kicks, with online shopping, they are only a click away. Today’s online marketplace will allow you to peruse the top brands and styles with a couple of scrolls of your mouse, and best of all compare prices across a few sites. Convenience is worth its weight in gold, and with a number of companies offering free shoe delivery, what is stopping you from ordering?
- Price Comparisons with a couple of clicks
There are several advantages to buying shoes online, but one of the best aspects is the ability to do price comparisons. Unlike walking around the mall, online retailers allow uses to easily and simply compare dozens of companies for a specific online shoe. These price comparison tools allow users to showcase different pricing models, including cyber and in-store deals or specials.
- Discounts and Notifications to your email and phone
With online shopping, there is always the benefit of instant discounts and notifications that can be sent to your e-mail or applied in shopping cart. These deals are one of the best reasons to always look to purchase shoes online, and being notified of these deals are never a bad thing! If you are a frequent shopper, there are some amazing stores that will reward your shopping, so always look, and take advantage of stacking coupons and deals online.
- Infinite Choice with a click of a button
Now, this might be a con as well, but when you are online shoe shopping, you will have a practically infinite choice. There are hundreds of retailers here in Canada that can help deliver an online shoe shopping experience, and when you expand this to US and European retailers, the choices are practically endless. This is not a bad thing, but for those who are a little less decisive, you might be spending some more time clicking through sites than you would expect.
- Easy access to customer reviews
When you are looking to buy shoes online in Canada, it is always good to look at the customer reviews. These reviews will ensure you are buying a product that will last and will review the fit, the style and of course the wear of the sneaker, heel or flat. Customer reviews are an essential part of any online shopping experience, as they provide the consumer with an honest opinion from people who bought the shoes in the past. These reviews help carry the conversation for sneakerheads, and when it comes to deciding, these reviews will ensure you find the perfect fit for you and your feet.
- No pressure sales all without commission
Nothing is worse than dealing with a high-pressured sales experience, and online shopping ensures that you can skip the pressure, and just focus on the shoes. When it comes to online shopping, the lack of pressure is naturally one of the pros of the online shoe shopping experience. You can peruse the various sneakers in peace, and make a decision that is perfect for you, rather than dealing with a salesperson pushing you towards the highest commission shoe. Online shopping is a lifesaver, and with no pressure sales, it is a shopping experience that will truly change your shoe game.
Cons of buying shoes online
When it comes to buying shoes online, it is not always the best fit. In this section, we are going to be looking at some of the cons of show shopping online, and no matter if you are looking for heels or flats, sometimes it can be a bit of a struggle to find the perfect pair online. Here are some of the downsides of online shopping for shoes.
- You can’t try shoes on when shopping online
One of the biggest disadvantages of online shoe shopping is the simple fact that you cannot try things on. Shoes require the perfect fit, as if they are too small or large you can struggle with soars or blisters that will ruin your day. Without the ability to try a pair of shoes on, you will have to not only wait for the shoes to arrive, but you will have to return the pair to a storefront if they do not fit for a refund. The lack of an ability to try shoes on can be a bit of a struggle for those that have larger or smaller feet and requires customers to often order multiple sizes to ensure they get the right fit.
- You can’t always talk to someone immediately
If you are experiencing a bit of an issue with your shoes returns, it can be a bit difficult to talk to someone to assist you with your issues. No matter if you are dealing with mispricing or delivery issues, online retailers often take a bit to get back to consumers due to a smaller staff than traditional brick and mortar locations. Plus, if you are trying to work out a complicated return, you will need to ensure you have some patience and an afternoon to spend negotiating a practically impenetrable telephone tree.
- Privacy and Security concerns
Although many of the major retailers have some of the best online security in the business, things happen. This is especially true when you consider smaller online stores do not have the security parameters to protect your privacy nor data. The online realm is always a concern, and with companies like IBM and Sony being hacked, it should come to no one’s surprise that even the biggest brick and mortar stores that have an online presence are susceptible to cyber concerns.
Shoe Stores in Canada.
When you consider the habits and decisions of some of the largest retailers and companies in the world, they all have one simple thing in common. Those who are successful adapt to market conditions and for Canadian shoe retailers, the adaption to the online market has been crucial for their success. Canadian shoe stores have been the ultimate example of success in the shoe industry, so what does that mean?
Hybrid stores are a new type of shoe boutiques that combine both the online realm and the traditional brick and mortar store to appeal to all customers. When you consider some of the top retailers such as Nine West, Shoe Company and Designer Shoe Warehouse, the one thing that you should in common is a simple fact that they are hybrid retailers. No matter if you are looking for a Canadian shoe store, or something from Europe or somewhere in between, a hybrid store is the future of the industry.
Plus, the simple fact that you can easily find an online shoe locator, you will quickly be able to spot your next pair of shoes. Some of the top brands are available both online and in store, and I you are looking to buy shoes in Canada, hybrid stores are generally your best choice for the greatest selection and best pricing in the industry.
Some final thoughts
The online shoe industry has quickly become one of the largest retailers in the country, and with its ease of use and great options, it is no surprise to anyone. In this article, we considered the psyche of why people go online to shop and some of the pros of shoe shopping online including; convenience, price comparisons, discounts and notifications, infinite choice, easy access to reviews and no pressure sales. Then we touched on some of the cons of online shoe shopping which included; issues around trying shoes on, not being able to talk to store clerks and of course privacy and security. Then we finished up by touching on the new era of the shoe store the hybrid store.
So, what now? Well, the shoe industry has been ever changed by the influx of online shopping, the ability to peruse thousands of shoes with a click of a button has changed the very way many people shop. However, the brick and mortar store is still an essential part of the shopping experience, and no matter if you are looking for some time to kill, or need something fast, the need for physical stores will never cease. The industry in Canada is moving into a new era, and hybrid stores will quickly become the only ones that survive. We have seen giants like Future Shop, Zellers and Sears die due to the influx of online consumers, and hybrid stores are truly the best of both worlds. Many retailers offer a pick up or ship option, and with free shipping, great selections and even better pricing, hybrid shoe stores are truly the future of the shoe industry here in Canada.